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John Hartley - Profile
Purpose in life: To help clients to:
- Define marketing strategy
- Relate to corporate strategy
- Focus on accurate, targeted marketing solutions
- Produce creative and effective marketing collateral to meet
the strategic objectives
- Select appropriate media
- Plan for future requirements
- Monitor campaign effectivenes
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John was a competitive dinghy racer
for 30 years before gaining his pilots licence for hot air balloons
over 10 years ago. He likes to fly in unusual places, such as Albuquerque,
Metz and Galway, as well as throughout the UK.
He captained the University sailing team at Leeds before going on
to the Royal College of Art in London.
Loves wine, goes skiing and is glad he now has the excuse to ski less
energetically with his 12 year old daughter! |
John Hartley is a designer
by training with 25 years experience in the graphics industry. He
established Hartley & Hartley in 1978 and moved to the Printoff
Graphic Arts Group in January 2003 to head up and develop the creative
resources for the whole group by establishing a new studio, Concept
4 Creative. An independent office was formed at Printoff, John Hartley
Associates Limited, to give extra flexibility of working but still
having access to studio and print production.
Corporate and marketing strategy and its interpretation into project
planning and implementation is a particular passion.
John has a keen interest in the internet and its value to clients
has been incorporated into both corporate and marketing strategies
and projects, co-ordinating it with campaigns in other media.
He would like to be regarded as part of the clients own team
and be involved at a personal level in the early stages of projects.
A lateral thinker and brainstormer. |
Client experience
A wide range of industrial and commercial clients. |
| Container & Transport industries |
International leasing companies (EXSIF Worldwide; Transamerica
Leasing; etc); tank manufacturers (UBH International; MTK; etc); logistics
and freight companies (NTT; CPF; etc); equipment manufacturers (Fort
Vale; Meggit; etc); professional bodies (TCA; ITCO). |
| Tourism and Leisure |
Commercial organisations (e.g. North York Railways)
Local Authorities (e.g. Yorkshire Dales; South Lakes)
Hotels and hotel groups
Village tourism syndicates (e.g. Hawkshead; Ingleton) |
| Education |
Schools and Colleges |
| Manufacturing |
Plastic moulding; fabrication; industry systems specialist;
aerospace; food; textile; clothing; security systems; etc. |
| IT industry |
Print estimating software; accounting software; MIS
system designers; hardware resellers; etc. |
| Wholesale and Retail |
Wines and Spirits; jewellery; food; sports equipment;
etc. |
| Service Industries |
Legal; Financial (work done for 13 different building
societies over the years); Printing Industry (BPIF Associate Consultant);
Health (hospitals); etc. |
| Practical Experience – hands-on |
| Graphic Design |
Corporate image
Exhibition stands and graphics |
| Exhibition Work |
Stand graphics
Organisation
Planning
Implementation
National and international |
| Design for Print |
Brochures
Annual reports
Data sheets
Catalogues
Corporate stationery
Point of Sale
Packaging
etc. |
| Internet Skills |
Web site design
Interactive commercial functionality
Communications
Intranets
Database management systems
eSelling
eCommerce
eBusiness
Animation
Internet service provision |
| Commercial Photography |
Studio and location
Industrial and commercial |
| Multimedia |
Including CD production
Web sites on CD or laptop |
| Copywriting |
All areas |
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